Pawn Shop
This is part of a branded product page series which enhance the visual appearance. This particular product is the Pawn Shop series. Designed to give the user a appearance that these guitars could have been around but, now are sitting in pawns shops waiting to be snatched up. All branded product pages are formatted the same way to give the user a familiarity. Each page is designed with a simple carousel that rotates out each guitar or bass in the series. Below are more media type information such as videos, eBrochures and a gallery. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Front End Developer
Year
2011
George Harrison
This is part of a series of sites that gives the product its own vibe. Shown here is the celebration of the George Harrison custom shop model. Shown above the fold you see a large image of the instrument with a short description and a link to more details. Underneath that you see a small gallery of images and videos that use cycle to rotate out. Down below the fold you'll see a detailed story and links about George Harrison. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Front End Developer
Year
2011
When I Go Deaf
When I Go Deaf is a WordPress blog that was a downloaded theme with personal design modifications. This site is designed to give vinyl collectors a place to read stories and experiences from other collectors. The site is updated each Monday and Thursday. The home page feature is updated and the previous feature gets pushed down to the archive below.
Role
Designer, Front End Developer, Writer, Photographer
Year
2011
American Special
This is part of a branded product page series which enhance the visual appearance. This particular product is the American Standard series. Since all American Fender® guitars are made by hand in America, this site needed to reflect that. The use of wood gives it the hardwood shop feel along with the Stars and strips to give it that good old American flare. All branded product pages are formatted the same way to give the user a familiarity. Each page is designed with a simple carousel that rotates out each guitar or bass in the series. Below are more media type information such as videos, eBrochures and a gallery. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Front End Developer
Year
2011
American Deluxe
This is part of a branded product page series which enhance the visual appearance. The campaign for the American Deluxe series was all about the details of the guitar, Look Closer. With clean use of typography and extreme macro shots, it focuses the attention of the details in the guitar. All branded product pages are formatted the same way to give the user a familiarity. Each page is designed with a simple carousel that rotates out each guitar or bass in the series. Below are more media type information such as videos, eBrochures and a gallery. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Front End Developer, Photographer
Year
2010
Road Worn
This is part of a branded product page series which enhance the visual appearance. Road Worn was a fun project. These guitars are worn down to give it the "We've been on the road touring all our lives" look so the site had to reflect that. We gatherd iPhone photos from the Fender creative team to use in the website and brochure. The background consists of a lomography shot of a road leading a horizon. All branded product pages are formatted the same way to give the user a familiarity. Each page is designed with a simple carousel that rotates out each guitar or bass in the series. Below are more media type information such as videos, eBrochures and a gallery. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Front End Developer, Photographer
Year
2010
Gretsch Guitars
This is a complete rebranding and redesign of what was a very long-lived corporate site. Gretsch guitars are big and flashy, kind of like your dad's old Caddy rolling down the Las Vegas strip. The use of the bokeh effect gives it a nightlife look while the images and fonts are screaming out at you. I was lucky enough to be lead on this project for these gorgeous guitars. I took it from the very start of the rebranding process to launch date and enjoyed every minute of it. This site was developed while working at FMIC corporate headquarters.
Role
Designer, Infrastructure Designer, Front End Developer
Year
2010
Fender Mobile
A mobile environment of fender.com. Easy to read and navigate without having to pinch and zoom in. Tested to run in iPhones, Android phones and Blackberrys. This mobile site was developed while working at FMIC corporate headquarters.
Role
Design Management, Infrastructure Designer, Front End Developer
Year
2010
Fender Guitars
Corporate website for Fender Musical Instruments. The goal of this site was to accentuate information rather than the "Rock n Roll" vibe. The easy navigation and up-to-date information dramatically brought up visits to fender.com. This site was developed while working at FMIC corporate headquarters.
Role
Design Management, Infrastructure Designer, Front End Developer
Year
2010
American Standard
Featured site for the launch of Fender's American Series guitars and basses. Full Flash site using AS2. Site includes detailed information about each new feature on the guitar/bass, a media page with wallpapers, and a gallery showing how these guitars where made. This project took on the vibe of Fender's new campaign "Make History."
Role
Designer, Flash Developer
Year
2008
